Why are so many strategies ineffective?

Historical reading note — updated 13 September 2026

This page forms part of Exportunity’s historical business reading collection. We have clarified the source and replaced the earlier adapted text with this reading reference and a separate company perspective.

Original reading: “Why Do So Many Strategies Fail?” by David J. Collis, Harvard Business Review, July–August 2021.

Read the original article: https://hbr.org/2021/07/why-do-so-many-strategies-fail

An Exportunity perspective

A useful business plan must connect an identified need to a practical next step. For a sourcing or industrial project, that means understanding the specification, identifying suitable expertise, confirming feasibility and agreeing responsibilities before committing to delivery.

Exportunity Machinery is part of our developing response to industrial needs, alongside the wider Exportunity trade network. We will communicate capabilities as they are confirmed and keep project-specific requirements central to each discussion.

Explore current services and start a business inquiry at https://exportunity.net/